The business plan for a print promotion agency, written out in full.
48 pages laid out the way a lender reads a plan: the market, what the agency sells and for how much, how it finds clients, 36 months of forecasts in pounds sterling, the loan it asks for and its first 90 days. On A4 paper, for an agency starting in the United Kingdom.
Every page makes one point, and its headline says it.
Three of its 48 pages. Read the headlines and you have the plan; read a page when a lender asks about it.
What it sells, and for how much.
Page 16 sets out three packages, each with who it is for and what it includes: Print in your brand, £550 once; The drop that answers, £1,000 to start and £669 a month; Drops and customer mail, £1,600 to start and £1,289 a month. The prices sit in the range a print promotion agency charges in the United Kingdom, so a lender can check them.
When it pays its way.
Page 35 finds the month the agency covers its costs: month 10 on the model’s figures, at 8 clients. Beside it, the cash the agency needs until then, so the loan is sized to the lowest month and not to a guess.
What to do on Monday.
Page 43 is the first 90 days, week by week. After it come the scorecard and the weekly graphs that show, every week, whether the plan is working. A plan to run the agency from, not one for a drawer.
Free · 48 pages · A PDF to read on screen or print
What the plan says, before you open it.
It asks for a loan of £45,500 over five years at about 8.5% a year, beside £15,500 the owner puts in. The repayment is £934 a month, and in year 2 the agency’s earnings before interest, tax and depreciation cover it 5.1 times.
- £41.4K
- Revenue in year 1
- £273K
- Revenue in year 3
- £80.8K
- Net profit in year 3
- 28
- Clients by month 36
- Month 10
- Break-even
- £61K
- What the start needs
A model’s figures: a founder-led agency starting in December 2026, in pounds sterling, before VAT. Yours come from your own prices, costs and clients.
Seven sections, in the order a lender reads.
The summary and the plan in numbers first, so a reader with five minutes sees the whole plan. Then the business, its market, what it sells, how it sells, how it runs, the money and the working plan. Every source at the back.
- Who we are6
- The business model7
- The problem we solve8
- The market and its size10
- Why now11
- Who buys12
- The competition13
- Strengths and threats14
- What we sell16
- How the work is delivered17
- How we find clients19
- From enquiry to client20
- The first twelve months21
- Keeping clients22
- How the business runs24
- The team25
- The assumptions27
- Start-up costs and funding28
- Sales forecast29
- Profit and loss30
- Year 1 by month31
- Cash flow32
- Balance sheet33
- The ratios a lender checks34
- Break-even35
- Funding36
- Security, guarantees and debts37
- Scenarios38
- The back-up plan39
- Risks41
- Milestones42
- The first 90 days43
- The scorecard44
- The weekly graphs45
48 pages · A4 · Free
One plan, three readers.
For a loan
Laid out the way a lender reads: the summary first, then the market, the cash flow month by month and how the loan is repaid. The funding page lists where an agency borrows in the United Kingdom, Start Up Loans among them.
For an investor or a partner
The market, the competition and three years of forecasts, with every assumption on one page, so a reader can test the numbers instead of taking them on trust.
To run the agency
The first 90 days week by week, the milestones, the scorecard and the weekly graphs. The plan you work from on Monday morning.
What you might be thinking, answered straight.
“Will a bank lend on this plan?”
No plan wins a loan on its own: a lender decides on you, your record, your security and your own figures. This one is laid out the way lenders ask for a plan, so the questions they ask have pages that answer them.
“Is it written for my country?”
This edition is written for the United Kingdom: its currency, its paper, its taxes, where an agency borrows there, and the law it works under (PECR and UK GDPR among them). The plan has editions for the United States, Canada, the United Kingdom, Australia and New Zealand.
“Are the numbers real?”
They are a model’s: a founder-led agency starting in December 2026, with prices in the range agencies charge and costs as they run in the United Kingdom. Every outside figure names its source. Put your own prices, costs and clients in their place before you show it to anyone.
“I run a different kind of agency.”
Every agency can make websites, email, social, films and print; what differs is what it leads with. There is a plan for each, and the shape of each one carries over to the others.
Get the whole plan, free.
48 pages as a PDF on A4 paper, to read on screen or print. It opens as soon as you send the form, and a copy comes by email.
Send me the planFree · No card · A first name and an email address
What you get
- The executive summary, and the whole plan in numbers on one page
- The market: its size, who buys, the competition, strengths and threats
- Three packages with their prices, and how the work is delivered
- How the agency finds clients, from the first enquiry to a signed client
- 36 months of profit and loss, cash flow and balance sheet
- Break-even, the funding it asks for, the ratios and security a lender checks, three scenarios and a back-up plan for the loan
- The risks, the milestones, the first 90 days, a weekly scorecard and the papers a lender asks for with it
Questions, answered
What is a model business plan?
A whole plan for a print promotion agency that is about to start: a founder-led agency, its packages and prices, the clients it expects and the money it needs, worked out month by month for three years. Use it as the shape of your own.
How long is it?
48 pages: the summary and the plan in numbers, seven sections, and the sources at the back. Every page makes one point, and its headline says it.
Can I make it my own?
The PDF is yours to read, print and quote from. SendTo’s partners make their own plan in their portal, in their name, brand and country, for a lender, an investor or to run the agency, and change any page in the print studio.
Is it really free?
Yes. A first name and an email address, and the plan opens straight away. Tick the box if you want SendTo’s emails on starting and growing an agency too; the plan does not need it.
P.S. A model plan shows the shape. SendTo’s partners make their own in minutes in the partner portal, in their name, their brand and their country: for a lender, for an investor, or as the plan they run the agency from. Then they change any page in the print studio.
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