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Free model business plans

A business plan for every kind of agency, free.

Eleven kinds of agency, each plan written out in full: the market, the packages and prices, 36 months of forecasts, the funding and the first 90 days. Laid out the way a lender reads a plan, in the currency, paper and law of your country.

The cover of a free model business plan
The cover of a free model business plan
The cover of a free model business plan
11 plans
one for each thing an agency can lead with
5 countries
the United States, Canada, the United Kingdom, Australia and New Zealand
48 pages
in every plan, from the summary to the sources
36 months
of profit and loss, cash flow and balance sheet
Choose a plan

What does your agency lead with?

Every agency can make websites, email, social, films and print. What differs is what it sells first and what it is known for. Choose that plan, then your country.

In every plan

A whole plan, not a template.

Each one is a finished plan for an agency that is about to start, with its figures worked out month by month. Read it as the shape of your own, then put your own prices, costs and clients in.

Choose your plan

What you get

  • The executive summary, and the whole plan in numbers on one page
  • The market: its size, who buys, the competition, strengths and threats
  • Three packages with their prices, and how the work is delivered
  • How the agency finds clients, from the first enquiry to a signed client
  • 36 months of profit and loss, cash flow and balance sheet
  • Break-even, the funding it asks for, the ratios and security a lender checks, three scenarios and a back-up plan for the loan
  • The risks, the milestones, the first 90 days, a weekly scorecard and the papers a lender asks for with it

Questions, answered

Which plan should I choose?

The one closest to what your agency sells first. Every agency can make websites, email, social, films and print; a plan is about what you lead with and how you are known for it.

Which countries are they written for?

The United States, Canada, the United Kingdom, Australia and New Zealand: each edition in that country’s currency, paper size and taxes, with where an agency borrows there and the law it works under.

Are they really free?

Yes. Choose a plan, give a first name and an email address, and it opens straight away. A copy comes by email too.

Can I make one in my own name?

SendTo’s partners make their own in their portal: their name, brand and country, for a lender, an investor or to run the agency, and they change any page in the print studio.

P.S. These plans show the shape. SendTo’s partners make their own in minutes, in their own name and brand, then change any page in the print studio.

How SendTo partners earn from the clients they already have →